Automatic for the People

Wouldn’t it be awesome if you had a team of highly sophisticated robots that never slept and monitored and reported every engagement with your website?

If they could discern whether those visiting are returning customers or a potential new ones, and let you know?

This is called Business Intelligence, and now you can gain these insights for your company - and do it affordably.

Does your website drive more leads, convert leads to sales and do that all on autopilot? If not, you need to implement Lighthouse Marketing Automation powered by Leadsquared.

Lighthouse Marketing Automation is a suite of tools that integrates your website with email marketing, lead nurturing, lead scoring and grading, social posting, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, and shorten sales cycles. Our tools include a CRM (Customer Relationship Manager), but if you are already working with a CRM, Lighthouse Marketing Automation will integrate with it.

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YOUR SITE SHOULD DRIVE MORE LEADS - AND GET ACTIONABLE BUSINESS INTELLIGENCE

Use behavioral-based tracking to truly understand what motivates each click. Receive a list of the day’s hottest leads right to your inbox and act at the just the right time to convert to sales.

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Trigger Actions With Email Automation

Build intelligent email workflows based on user interest & behavior. When someone visits an important page, send them an email and notify a salesperson via text or email - all automatically - triggered by that visitor’s action. Someone is inactive? You can send them a quick follow up after a specified period of inactivity and get them back in the pipeline.

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Focus On What Works With In-Depth Analytics

Real-time campaign, site, and form analytics show you what is working and what isn’t. Know which campaigns are your top performers, which forms and content are driving leads, and what campaigns and search terms are driving traffic. Create custom reports and charts in seconds - this business intelligence allows you adjust your message to be more effective.

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Maximize Conversions With Intelligent, Dynamic Forms

Design, create, deploy and modify beautiful forms without the need for IT help. Forms allow you to capture information from an anonymous visitor and convert them into a qualified lead. Optimize conversions by testing any combination of variations without the need to repost code or contact IT. Form analytics show you which forms are converting, and what content is driving leads.

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FOR THOSE KEEPING SCORE AT HOME…

For sales teams, one of the most important features of Lighthouse Marketing Automation is the ability to score leads automatically. Identify hot prospects with lead scoring based on engagement, page tracking, fit and more. Widen your sales funnel with powerful tools built to convert leads to sales by engaging them at critical points in their buying process. Receive a list of the day’s hottest leads right in your inbox, and act at just the right time to convert to sales.

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